Blackpool's Nutrition Group in multi-million pound health bar investment
The new facility at Nutrition Group has the capacity to make more than 100m bars and bites a year and marks the company’s move into the dynamic fast-growing healthy snack market.
Bosses at the family-owned group, which celebrates its 25th anniversary later this year, said its ambitious expansion plan is set to create a number of new jobs in roles ranging from technical, management, production, and warehousing.
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Hide AdThey said the manufacturer, which employs 120, has already had a number of contracts with high street retailers and global brands to produce a range of innovative protein based bars and snacks.
Chief executive Richard Greathead said: “This is a significant investment in the future of our business and we’re very excited by the extensive opportunities it opens up for us as we mark a quarter or century of success in our sector.
“The market has seen an explosion in nutrition bars and snacks across the wellness and sports nutrition sectors. On-the-go snacking is a growing phenomenon, as consumers seek out convenient product formats to satisfy their health demands. We have developed a streamlined approach to developing new products which means our customers can bring new ideas to the market quickly and easily.”
“A bespoke line has been commissioned in partnership with a global leader in manufacturing equipment. The brief was simple; to design a line that would be faster and more efficient than that of our competitors, and also offer unique product formats.
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Hide Ad“Our commitment to this extension of our capabilities has been matched with a multi-million pound investment, a state-of-the-art manufacturing facility and a team with industry experience and vision to deliver for our customers.”
Nutrition Group has also recruited a leading figure in the industry, Gareth Lane, to head the new project.